£WT.AF
Worth Talking About Finance
£WT.AF (Worth Talking About Finance) is a financial literacy brand designed to make money management more accessible and engaging for young adults. Through a bold visual identity and culturally relevant approach, the project challenges traditional perceptions of finance and encourages open conversations around budgeting, saving, credit, and financial planning. Spanning social media, guerrilla advertising, and a dedicated app experience, £WT.AF aims to empower young people with the knowledge and confidence needed to make informed financial decisions.
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Made with Figma and Adobe Suite
Shahbaaz Zeb - 2026 (Final Major Project)
