2WIX
Two is more than one
Developed for the 2026 D&AD Twix brief, this campaign repositions Twix as a culturally relevant, interactive brand built around the idea that “Two is More Than One.” The concept transforms the product into a social gaming experience, anchored by a mobile app that unlocks digital card games through scanned packaging. Features include single-player leaderboard challenges and a multiplayer “2WIX!” game inspired by Snap, encouraging fast-paced competition and connection between players. Limited-edition collectable cards and reward mechanics further reinforce the duality of the brand, extending the experience into real-world events and sports activations to create playful, shared moments around Twix.
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Made with Figma and Adobe Suite
Shahbaaz Zeb/Shivam Chhaya/Yichen Xu - 2026
